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Simpson Street

Creating an identity for a new boutique financial consultancy 2017

We began working with the London based, but globally operating financial consultancy Simpson Street in late 2016, entering into discussions around how we could create a visual identity for something driven by discretion.

Fast forward to 2017, and we began working together to create a deliberately ambiguous identity – We then subsequently designed a range of stationery and branded assets for day to day use, where the identity could be dialed up or paired back as required for various usage cases.

With minimal information appropriate to place in the public domain regarding their range of global experience and high level expertise, we created a clean, simple website offering a brief overview of their services.