Continuing our long term relationship with Global and Trigger, we recently launched this national dynamic out of home campaign. Working with London radio station LBC and Trigger, we created and developed a dynamic app, providing the ability to show real-time quotes from presenters as they were made live on air.
The app we built enabled LBC to enter live quotes, which then automatically distributed across out of home screens nationwide and were integrated into an animated visual we created, showing the quote, presenter, and time the quote was captured.